B Group has been the pioneering brand in the Aesthetic industry, both invasive and noninvasive sectors, in Turkey for the last 22 years. We serve the aesthetics sector with a multidisciplinary approach which involves Plastic surgery, Aesthetic Medicine, Aesthetic Dentistry, Nutrition, Aesthetic Gynecology, Aesthetic Urology, Hair Transplantation and Regenerative medicine departments. Doctor B Academy is an international institution that brings together all those who want to receive medical professional training from the best instructors in the field of Plastic Surgery and Medical Aesthetics. The knowledge accumulated from all this experience both in practical ways as well as in the educational arena, made us able to understand that in the aesthetic field very few possess the know-how and have the expertise in preventing, diagnosing and treating the complications and advert events in Aesthetics. The global cosmetic surgery and procedure market size was valued at USD 63.4 billion in 2021 and is projected to exhibit a compound annual growth rate (CAGR) of 9.6% from 2022 to 2030. 

The global facial injectable market is currently estimated to be worth USD 7,995 million and is growing at a CAGR of 11.5%. There has been a rapid shift in preference from invasive to minimally invasive procedures, which is expected to boost the market in the coming years. Key drivers of the market include increasing aesthetic consciousness, growing spending power, and rapidly aging population. 

Advice to my colleagues: The growth in the number of injectables also means the growth in number of complications. That creates the need for all of us to fully understand and apply the know-how about complications, to work in aesthetics or to run an aesthetic business. Accordingly, networking with other physicians, masters, key opinion leaders and attending conferences and seminars can be helpful in gaining knowledge and insights into the business side of medicine . In a nutshell, the future of the aesthetic industry is being shaped now; so, by following the above mentioned steps, you can be one of the top in this domain.